Diatomaceous Earth in Cosmetics
Diatomaceous earth (diatomite or DE) is made from the fossilized shells of diatoms, an ancient kind of microalgae. These shells are composed of 98% amorphous silica, almost 30% more than bamboo extract, another natural source of silica.
DE has gained popularity in the cosmetic market, being well-regarded for its exfoliating properties, absorbing excess oils, and helping to remove dead skin cells which in turn increases cell turn over and stimulates blood circulation for collagen production. Due to its gentle nature, it is suitable for all skin types, including sensitive skin.
The Diatomite Cosmetics + DiatomaceousEarth.com partnership aims to raise awareness about the numerous benefits of incorporating diatomaceous earth into personal care routines because, ultimately, DE is a natural and eco-friendly alternative to synthetic exfoliators and oil-absorbers commonly found in traditional cosmetic products.
The Story
Introducing Shelita Renee Augustus, the visionary behind Diatomite Cosmetics, LLC. During her academic in the Applied Science program at The College of William & Mary, Shelita developed a deep admiration for diatoms. Immersed in research papers, she discovered the incredible benefits of diatoms (diatomaceous earth, DE, or diatomite) in skin care. Inspired, she began incorporating diatomite into her own cosmetic routine and was fascinated by the positive experiences shared by others online.
A proverbial light bulb moment occurred, and Shelita resolved to spread the word about the wonders of diatomite and other marine beauty hacks, all with the aim of contributing to a sustainable future in the cosmetics industry and partnered with DiatomaceousEarth.com, the #1 seller of diatomaceous earth online.
Shelita is a true advocate for innovation, sustainability, and the limitless potential of eco-friendly cosmetic science.